by: Joshua Porter
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Binding: PaperbackDewey Decimal Number: 006.7
EAN: 9780321534927
Edition: 1
ISBN: 0321534921
Label: New Riders Press
Manufacturer: New Riders Press
Number Of Items: 1
Number Of Pages: 192
Publication Date: May 04, 2008
Publisher: New Riders Press
Studio: New Riders Press
Accessories:
- Designing the Obvious: A Common Sense Approach to Web Application Design
- Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter)
- Tagging: People-powered Metadata for the Social Web (Voices That Matter)
- Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter)
- Groundswell: Winning in a World Transformed by Social Technologies
- Designing the Obvious: A Common Sense Approach to Web Application Design
- Here Comes Everybody: The Power of Organizing Without Organizations
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
- see more
Editorial Review:
Product Description:
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Average Rating: 

Rating:
- Great Perspective and ApproacExcellent for designers, developers, and business minds on the right approach to building on the social web.
Rating:
- Web designers and libraries catering to them will find it an excellent guideSocial interaction occurs no matter what kind of web site or application one builds: it happens when a group of people use it and interact not only with each other but with their friends. Here are examples from real-world interfaces along with tips on how to overcome common people-oriented problems, from reluctance to learn or use new systems to what to do when a web application is launched and nobody wants to try it. Web designers and libraries catering to them will find it an excellent guide.
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Rating:
- A new light about web 2.0This book is a new light about web 2.0 because shows how the Web 2.0 is, actually, the social web. If you think about web 2.0 as social web, a lot of new ideas and insight are possible, and surpase the "problem" of the suposed versions (2.0, 3.0, 2.5?) Is not 2.0: is the social web!
Rating:
- A very uneven bookThe book is a fast read. It's written in a conversational style, which means it's sometimes very verbose but rarely difficult to understand. There are some references, most of them to blog posts or web sites. A lot of the information sounds more like opinions and the background info is not really explained. The writer makes many unnecessary comments and opinions on things that are very loosely related to the treated subject.
The scope of the book is large. This means that the treatment ... Read More
Rating:
- A must-read for anyone who designs websites professionalliyNot all websites have a social focus, but all websites can benefit by becoming more social. Joshua Porter explains how to build features and flows that focus on getting users from "unaware" to "passionate user" status through well-designed and thoughtful design. The book is packed with practical tips and ideas for getting the most out of your site. Highly recommended!

